Ravnø – Norwegian outdoor gear, for adventurers.
Ravnø was founded by a group of friends—hunters, guides, farmers, and outdoor workers—who were tired of mass-produced gear that didn’t hold up in the wild. Stranded in a mountain cabin during a snowstorm, we decided to make something better: high-quality hunting clothing, built to last, designed by people who live this life.
We believe in honesty over hype. That’s why we don’t buy influencers. We don’t pay people to push our products — we build real relationships with those who share our values. In truth, we don’t buy our friends.
Our gear is field-tested, science-informed, and made using top-tier technical fabrics—mostly sourced and manufactured in Europe. No shortcuts. No fluff. Just solid, trustworthy gear for those who live for the outdoors—like we do. That’s what Made by Friends means
One of Ravnø’s key principles is rigorous testing and development. Understanding the importance of camouflage in hunting, we embarked on a journey to learn about animals’ vision and consulted with scientists and biologists. We scoured Europe and beyond to source the best technical textiles to ensure our garments would stand up to the demands of the Nordic outdoors.
Ultimately, our mission is to provide hunters, adventurers and outdoor enthusiasts with clothing that harks back to the golden era of quality gear. We dont buy our friends, we earn them, – we make almost all our gear in Europe – because anything else would be a compromise on qualities.
In short, we started planning as far back as 2014, – our first milestone in 2016 when we set up the company. From 2016 through to 2020, we made only field uniforms for professional end user, Park Rangers, State Mountain Rangers and similar.
In 2020 we launched our first civilian collection and coincided this with the launch of our webshop. Since then we have grown organically – no outside influencers, no mass market campaigns, just small production runs, almost always limited edition runs. We make the gear we want to make, sometimes it’s hunting gear, other times it can be skiing gear, outback or just a really nice garment that we like.
In many ways – we feel that we are in a constant evolution, we dont feel bound to forever making only hunting gear – we feel bound to making something better, something cool, something you need or something that will last a lifetime.
It’s all about adventure, whatever your adventure may be.
Adventure is always best, together with friends.
Ravnø is Made by Friends.
